For the PR department:
I think for OpenGL 3 to get a bit more excitement, outside of these forums, it would be great, if there will be a new logo (maybe the old one, but revamped). It should be available in several formats and at low to very high resolutions, for people to use it on websites, in games (option-menus...) etc.
A small video featuring an animated OpenGL logo would be very cool, so that game-developers can play it at program-startup (like the nVidia, ATI, etc. logos).
This would allow people to show off, that they are using OpenGL 3 and thus it will be more present to the public.