Part of the Khronos Group

Advertising on OpenGL.org

The premier place to advertise to 3D technology and coding audiences.

OpenGL.org site is the one-stop hub for developers and consumers for all OpenGL news, events, gaming new and developer resources for Windows, Linux, Mac, Unix, Java, Gaming Consoles & Cell Phones.

What do viewers find on OpenGL.org?

  • Developer & technical resources for OpenGL programming. OpenGL.org is an vendor and organization independent web site and the source for all OpenGL documentation, tutorials, sample code and sample applications.
  • Daily news reports about new OpenGL products and events
  • Consumer information for Games and 3D Accelerator Boards.
  • Discussion Forums for developers and end-users
  • OpenGL-related developer job posting

What our advertisers say about OpenGL.org

Sundog Software"OpenGL.org reaches a highly targeted audience of professional graphics developers who are passionately interested in new tools and technologies. We've seen a significant increase in sales - not just leads - for our SilverLining sky and cloud visualization library following our campaigns on opengl.org. The performance of these ads have been an order of magnitude more effective than any other online or print campaigns that we've run. The value we're seeing for our advertising dollar really is unprecedented here."

Sundog Software

OpenGL.org readership statistics

OpenGL.org receives high traffic from a particularly well-qualified audience

  • The site receives over 6,000,000 page views per month.
  • OpenGL.org averages 175,000 unique visitors per week.
  • Each visitor averages approximately 3 pages/visit
  • Each 728x90 banner is viewed roughly 100,000 times per month
  • User Type Breakdown:
        62% Developer
        27% End-User Consumers/Gamers
        11% End-User Professionals
  • For end-user consumers, OpenGL 3D games are the item of primary interest (60%)
  • Loyalty and community on OpenGL is very high with over 50% of our viewers visiting the site one or more times/wk. Word of mouth is also very strong with 30% being first time visitors.
  • OpenGL.org is referenced by over 3300 external sites (Alexa).
  • Advertising Click through rates are averaging between .1% and 5%.
    Our target market is specifically OpenGL users who come to OpenGL.org to learn about software, games and hardware that take advantage of OpenGL. This pre-qualifies the viewers of your ad so it is more effective and results driven. Our current statistics show ad click through rates 4-12 times higher than industry average for on-line banner advertising. Contextual Ads achieve even higher click through rates.

OpenGL Advertising Options

  • Leaderboard banners: 728X90 pixel Banners in rotation at the top of every main section including the Home Page

All advertisers receive weekly reports that includes Ad Impressions, and Click-throughs rates.

Ad Specifications

Format must be either JPG, GIF or PNG.

Advertising Rates

  • Monthly: $120 per month - 1 banner, 3000 impressions / month
  • Bi-annually: $600 per 6 months - 1 banner 3000 impressions / month
  • Monthly: $200 per month - 2 banners, 3000 impressions / banner / month
  • Bi-annually: $1000 per 6 months - 2 banners, 3000 impressions / banner / month

PayPal is the only payment method we accept

How to submit ads

  1. Create one or more banner ads that features your OpenGL offerings (728px x 90px and < 50k).
  2. Email us the ad
  3. Once your ad is approved, click on your preferred payment rate:
3000 Impressions / day
(1 Banner)
6000 Impressions / day
(1 or 2 Banner)
$120 per month$600 per 6 months$200 per month$1000 per 6 months

Right of Refusal

OpenGL.org reserves the right to refuse, at it's sole discretion, any advertiser or any particular banner from an advertiser. The advertiser may replace the refused banner with a more suitable one if desired. Our banner space is provided to the OpenGL community and dedicated to the promotion of OpenGL companies, projects, and products. We expect that any advertiser and their banners will reflect a positive professional image. We will not accept ads which are deemed in appropriate. This includes, but is not limited to: nudity, adult material, ads unrelated to OpenGL, competing APIs, and attacking another vendor's product.

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